In the past two months I’ve learned of two pretty big news items on close family members…via Facebook.
And I recognize that I’m not alone in my experience. As we continue to share more and more of our personal lives via social media, plenty others of you are undoubtedly in the same boat.
“Did you hear so-and-so was expecting?”
“No, that’s great! Did they call you?”
“Nope, I read it on Facebook.”
It’s become commonplace, almost expected that formal announcements that were once reserved for pen and paper, and then replaced by phone calls, now happen on Facebook. The thought struck me as I reflected on all of this, “Wow, how incredibly special it is to receive announcements such as these via mail. Imagine how special it will be in two years? Ten years?”
The Big Picture
In a larger sense, it’s interesting to wonder if consumer behavior and economic forces will collude to drive print media toward higher-end, luxury formats. Think Wired magazine with its beautiful spreads and high-quality paper versus Reader’s Digest.
From a marketing perspective, it’s an interesting time to be looking at print media. With people receiving so much less mail, your piece may actually rise above the clutter and be read.
As for me, I’ve decided to set a goal for myself to draft a personal, hand-written letter at least once a month to a friend or family member. (I know, it’s sad that once a month is daunting in its ambition.)
We’ll see how it goes…