Media companies, in other words, are buying up audiences. This is one way they can compete in the new Web 2.0 arena.
Here at Medill, Rich Gordon, who directs New Media studies, has revamped the New Media Storytelling class. Whas was once a crash course in HTML, CSS, Photoshop, Dreamweaver and even a bit of Flash, now involves identifying an audience, setting up a WordPress blog, installing Google analytics and posting daily. They are embracing, it seems, the importance for young journalists to build their own audiences and establish their own brands.
Does anyone else know of other J-schools embarking down the same road?
Here’s a link to the class blog and below are a few of my favorites from the course, which (in full disclosure) I am not enrolled. It appears the class site, as well as the individual student’s blogs, are just getting underway. But definitely interesting.
The Sidewalk – a blog on urban development by Ki Mae Huessner.
Sprockets & Cogs – a “tech-ish” blog by Amy Lee.
My Fare Chicago – a food blog by Kelsey Blackwell (which I’ve always thought was a great idea. You’ve got three posts idea easy, and that’s before snacking!)