What Newspaper Journalists Can Teach You About Interactive Marketing

(This is an excerpt from a blog post I wrote over at ParthenonPub.com, my employer’s blog.)

Amid the financial turmoil plaguing the newspaper industry as a whole, accusations and general finger-pointing has abounded as industry players scramble to figure who’s to blame. You’ve heard the culprits:

* Greedy owners took on huge debt while banking on unrealistic future profits.
* The recession.
* The Internet.
* And then, of course, many have argued that newspaper journalists themselves were too slow to adapt to the digital landscape.

A recent report by Northwestern University’s Media Management Center, “Life Beyond Print: Newspaper Journalists’ digital appetite,” sheds a bit of light on this last one at least.

Read more…

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