Newspapers are “just another player”

WAN logoThe World Association of Newspapers (WAN) published a list of 66 trends which, according to newspaper executives across the globe, are affecting them and their business models. The whole list is worth downloading, but one I found particularly interesting was the following:

Newspaper companies are becoming “just another media player”
The newspaper industry can no longer perceive itself as exclusive or unique to other market players.

Wow. Should the newspaper industry ever have perceived itself as unique or exclusive? As a consumer of news, I think that attitude can often lead to a feeling of estrangement from a local news source. Newspapers, as a part of the fourth estate, undoubtedly perform a valuable service to their communities, but they are still part of the community.

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