So I’m conducting research for the NAA on the present usage of videos on American newspaper’s Web sites.
I’ll be keeping my eye out for stories, posts, studies and reports on the phenomenon.
One personal anecdote/prediction before I embark:
Born and raised a lover of print, I’ve always held a particularly disdain for the “cold” medium of broadcast. I want to be in control of my media consumption, not a passive recipient of it. In thinking of newspapers creating video for the Web, I lament that newspapers haven’t gotten there sooner. It’s the one online arena where they’ve got nothing to lose!
Big Broadcast and Television are beginning to figure out online video. As newspapers migrate more into that space as well, I just hope they didn’t miss the opportunity to beat broadcast to the punch.